{"id":619,"date":"2020-07-23T19:13:50","date_gmt":"2020-07-24T00:13:50","guid":{"rendered":"http:\/\/blogs.vanguardia.com\/distritotic\/?p=619"},"modified":"2020-07-24T13:18:36","modified_gmt":"2020-07-24T18:18:36","slug":"manjaran-severa-crisis-digital","status":"publish","type":"post","link":"https:\/\/blogs.vanguardia.com\/distritotic\/2020\/07\/23\/manjaran-severa-crisis-digital\/","title":{"rendered":"Manjaran \u00a1Severa crisis digital!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"442\" src=\"https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/07\/palapis-1-1.jpeg\" alt=\"\" class=\"wp-image-623\" srcset=\"https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/07\/palapis-1-1.jpeg 680w, https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/07\/palapis-1-1-300x195.jpeg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption>Imagen tomada del usuario en Twitter @palapius<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u201cSe tardan 20 a\u00f1os en construir una buena reputaci\u00f3n y 5 minutos en arruinarla. Si piensas acerca de esto, har\u00e1s las cosas de diferente manera\u201d. Una de las frases m\u00e1s sonadas por a\u00f1os en clases, conferencias y hasta podcast de manejo de crisis reputacional. <\/h4>\n\n\n\n<p>Lo que nos dijo hace alg\u00fan tiempo Warren Buffet, inversor y empresario estadounidense, replica hoy en d\u00eda no solamente por los tiempos de pandemia sino tambi\u00e9n porque los negocios est\u00e1n llamados a reinventarse y eso tambi\u00e9n implica meterse de lleno en plataformas digitales. <\/p>\n\n\n\n<p>Socios de un <strong>restaurante en Bucaramanga<\/strong> respondieron fuertemente a la cr\u00edtica de un foodie local, respuesta que se convirti\u00f3 en tendencia nacional con la particular palabra \u00abManjaran\u00bb con la que uno de los due\u00f1os se refiri\u00f3 a la ciudad de Manhattan, Distrito de New York.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"259\" src=\"https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/07\/majaran-1-.png\" alt=\"\" class=\"wp-image-621\" srcset=\"https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/07\/majaran-1-.png 365w, https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/07\/majaran-1--300x213.png 300w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><figcaption>Hacia las 6 p.m. del 23 de julio continuaba en tendencia en Twitter<\/figcaption><\/figure>\n\n\n\n<p>Miles de personas reaccionaron al pronunciamiento que realizaron en <strong>stories de Instagram<\/strong> que luego, ante la avalancha de cr\u00edticas, fueron eliminadas. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cuando conoc\u00ed la historia en la ma\u00f1ana de este jueves pens\u00e9 inmediatamente que ser\u00eda una gran oportunidad.\u00a0<\/li><li>Sin embargo eso no quita el que hayan herido directa o indirectamente a muchas personas. <\/li><li>Reaccionaron r\u00e1pido eliminaron esas stories y subieron nuevas pidiendo excusas, y reconociendo el error. \u00a1GANADOR!<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Pero como le dije a alguien esta ma\u00f1ana, \u00bfoportunidad? Claro que s\u00ed.&nbsp;<\/li><li>Los tipos bajan de precio su producto, para que los \u2018Manjatanences\u2019 puedan hacer sus propias rese\u00f1as. (Y seg\u00fan vi result\u00f3 todo un \u00e9xito)<\/li><li>Probablemente a muchos se les olvidar\u00e1 lo que dijeron y se concentrar\u00e1n en saber si la pizza sabe como las New York o son mejores que las de Domino\u2019s. <\/li><li>Es mi humilde opini\u00f3n&#8230; es un GANGAZO para otros negocios de pizza \ud83c\udf55 como lo hizo el tradicional Zirus y otros negocios de restaurantes de Bucaramanga. <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CC_apK0Jwjv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CC_apK0Jwjv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CC_apK0Jwjv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Ac\u00e1 les dejamos un #TBT de cuando nuestra pizza conoci\u00f3 #Manjaran \ud83c\udf55\ud83c\udfd9 #ZirusPizza #Pizza #Manjaran #Manhattan #Santander #Queso #Artesanal #FastFood #Food #Tendencia #Domicilio #Bucaramanga #PizzaLovers #Delivery<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/zirusoficial\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Ziru\u2019s Pizza<\/a> (@zirusoficial) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-07-23T16:13:13+00:00\">Jul 23, 2020 at 9:13am PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Para Iv\u00e1n Pino Zas, socio y director Senior Digital, de la consultora de comunicaci\u00f3n espa\u00f1ola Llorente &amp; Cuenca, existen algunas variables inciden en la gesti\u00f3n de la reputaci\u00f3n online: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>En la informaci\u00f3n: con el fen\u00f3meno de la web en tiempo real (Twitter).<\/li><li>En la observaci\u00f3n: desde la red audiovisual (Youtube), los entornos<br>multimedia y de realidad aumentada.<\/li><li>En la experiencia: con la virtualizaci\u00f3n de los servicios en negocios online.<br>Y tambi\u00e9n, por la fuerza de la transparencia, con la introducci\u00f3n de la<br>responsabilidad social en el modelo de gesti\u00f3n.<\/li><li>La conversaci\u00f3n, incorporando al di\u00e1logo a miles de interlocutores, fuera<br>del entorno m\u00e1s pr\u00f3ximo, a trav\u00e9s de las redes sociales (Facebook,<br>especialmente).<\/li><li>Y la documentaci\u00f3n, permitiendo un conocimiento intensivo e instant\u00e1neo<br>de una marca escribiendo simplemente su nombre en los buscadores (Google).<\/li><\/ul>\n\n\n\n<p>Desde mi experiencia como estratega digital coincido con esta serie de pautas para amortiguar una crisis de reputaci\u00f3n online. <\/p>\n\n\n\n<p>1. Realizar una valoraci\u00f3n \u00bfC\u00f3mo estamos? \u00bfQu\u00e9 dicen? <br>2. Entender qu\u00e9 est\u00e1 pasando para adaptarse a la situaci\u00f3n<br>3. Reunir toda la informaci\u00f3n y monitorizarla<br>4. Tener preparado un plan pensado con la cabeza fr\u00eda<br>5. Exponer la verdad para salvaguardar la reputaci\u00f3n de la empresa. <\/p>\n\n\n\n<p>Por lo pronto seguir\u00e9 disfrutando del sabor y aroma de las comidas r\u00e1pidas en BucaraYork, con permiso. <br><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/06\/97571395_10158360820073044_2552946187288182784_n.jpg\" alt=\"\" class=\"wp-image-590\" width=\"162\" height=\"162\" srcset=\"https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/06\/97571395_10158360820073044_2552946187288182784_n.jpg 960w, https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/06\/97571395_10158360820073044_2552946187288182784_n-300x300.jpg 300w, https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/06\/97571395_10158360820073044_2552946187288182784_n-150x150.jpg 150w, https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/06\/97571395_10158360820073044_2552946187288182784_n-768x768.jpg 768w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><figcaption><em>\u00b0Nos vemos en Instagram&nbsp;<\/em><a href=\"https:\/\/www.instagram.com\/nathvargas1\/\">@nathvargas1<\/a><em>&nbsp;<\/em><br><em>\u00b0 En LinkedIn&nbsp;<\/em><a href=\"https:\/\/www.linkedin.com\/in\/nathaly-vargas-pico-5623398b\/\">Nathaly Vargas Pico<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Comentarios<\/h3>\n\n\n\n<p>0&nbsp;comentarios<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSe tardan 20 a\u00f1os en construir una buena reputaci\u00f3n y 5 minutos en arruinarla. Si piensas acerca de esto, har\u00e1s las cosas de diferente manera\u201d. Una de las frases m\u00e1s sonadas por a\u00f1os en clases, conferencias y hasta podcast de manejo de crisis reputacional. Lo que nos dijo hace alg\u00fan tiempo Warren Buffet, inversor y &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/blogs.vanguardia.com\/distritotic\/2020\/07\/23\/manjaran-severa-crisis-digital\/\">Seguir leyendo<\/a><\/p>\n","protected":false},"author":20,"featured_media":622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[56],"tags":[177,175,174,9,178],"class_list":["post-619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-bucaramanga","tag-crisis-digital","tag-manjaran","tag-redes-sociales","tag-tendencia","item-wrap"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/blogs.vanguardia.com\/distritotic\/files\/2020\/07\/palapis-.jpeg","_links":{"self":[{"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/posts\/619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/comments?post=619"}],"version-history":[{"count":3,"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/posts\/619\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/posts\/619\/revisions\/629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/media\/622"}],"wp:attachment":[{"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/media?parent=619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/categories?post=619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.vanguardia.com\/distritotic\/wp-json\/wp\/v2\/tags?post=619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}